RESUME
SHAI RAFAELI
Concept & Experience Designer | Brand, Marketing & Creative Project Leadership
Creative marketing and experience professional with extensive experience leading complex, multidisciplinary initiatives at the intersection of brand, content, storytelling, and execution.
Brings a strategic yet hands-on approach to concept development, cross-functional collaboration, and end-to-end project management. Experienced in working with senior leadership, creative teams, and external partners in dynamic, fast-paced environments.
Core EXPERIENCE
Concept & Brand Experience Development | Creative Project Leadership | Cross-Functional Collaboration | Executive Presentations | Budget & Production Management | Content & Multi-Channel Strategy | AI-Driven Creative Workflows
Professional Experience
Creative & Production Manager
DNApro - Brand Experiences & Corporate Events | 2024–Present
Lead creative and production processes for large-scale corporate brand experiences and complex executive events.
Develop concepts, narratives, and visual directions aligned with brand objectives and audience experience.
Create high-level presentations and pitch materials for senior executives and decision-makers.
Manage full project lifecycle including timelines, budgets, suppliers, and on-site execution.
Integrate AI tools into ideation and visualization workflows.
VP of Marketing & Communications
Tafnit Education Foundation (Rashi Foundation) | 2020–2024
Led marketing, branding, and communication strategy for a national education organization.
Developed and implemented a new brand language and unified communication framework.
Managed campaigns, digital content, video production, and marketing assets.
Worked closely with executive leadership and cross-organizational teams on long-term initiatives.
Strengthened stakeholder engagement across nonprofit, public, and business sectors.
Assistant VP of Marketing
Ad 120 Senior Living Network | 2018–2020
Supported senior marketing leadership in multi-channel marketing initiatives including digital, print, PR, and events.
Coordinated campaigns, partnerships, and customer-facing initiatives.
Worked closely with internal teams and external suppliers.
Founder & Creative Director
Rafaeli Bridal | 2014–2016
Founded and led an independent creative fashion brand.
Directed branding, content creation, production, and collaborations with designers and partners.
Publications
Author - “The Shared Journey” (Matar Publishing, 2016)
Exploring community, connection, and collective growth. Over 2,000 copies sold.
Education
B.A. in Film Studies - Beit Berl College
Visual Communication Studies - Studio 6B
Video Editing & Post Production - Jump Cut (Avid Media Composer, Adobe Premiere)
Certified Group Facilitator
Languages
Hebrew - Native
English - Professional Working Proficiency